Cases in Marketing and Strategy
by Rajiv Joshi
| Publisher | Bookwell |
| Publication Year | 2014 |
| ISBN-13 | 9789380574554 |
| ISBN-10 | 938057455X |
| Price | Rs. 995.00 |
| Binding | Hardcover |
| Number of Pages | 200 Pages |
About the Book
This book is a collection of nine teaching cases in the area
of Marketing and Strategy suitable for business and management education at
different levels. Eight out of nine cases are based on Indian setting.Some of
the Indian brands and companies featuring in this book are: IndusInd Bank, Royal Enfield, Indigo
Airlines, Godrej Consumer Products Ltd. and Café Coffee Day.
About the Author
Dr. Rajiv Joshi is an educator in the areas of Marketing,
Strategy, Entrepreneurship and General Management; currently working as an
Associate Sr. Faculty with Entrepreneurship Development Institute of India,
Ahmedabad. He has over 15 years of cross-functional and cross-cultural
experience in industry and academics. He
blends practice and academic in his teaching for effective outcomes. He conducts workshops on 'Case Method of
Teaching' and 'Case Writing'. He is an Accredited Management Teacher (AMT),
certified by All India Management Association (AIMA), member of the Chartered
Institute of Marketing, UK, Member of AIMA and Ph.D. in Marketing. He is
trained in 'Case Method of Teaching' by Prof. Kamran Kashani, Professor of
Marketing and Global Strategy, IMD Switzerland
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