Thursday, January 9, 2014

Cases in Marketing and Strategy by Rajiv Joshi


Cases in Marketing and Strategy 
by Rajiv Joshi

PublisherBookwell
Publication Year2014
ISBN-139789380574554
ISBN-10938057455X
Price Rs. 995.00
BindingHardcover
Number of Pages200 Pages
About the Book
This book is a collection of nine teaching cases in the area of Marketing and Strategy suitable for business and management education at different levels. Eight out of nine cases are based on Indian setting.Some of the Indian brands and companies featuring in this book are:  IndusInd Bank, Royal Enfield, Indigo Airlines, Godrej Consumer Products Ltd. and CafĂ© Coffee Day.

About the Author

Dr. Rajiv Joshi is an educator in the areas of Marketing, Strategy, Entrepreneurship and General Management; currently working as an Associate Sr. Faculty with Entrepreneurship Development Institute of India, Ahmedabad. He has over 15 years of cross-functional and cross-cultural experience in industry and academics.  He blends practice and academic in his teaching for effective outcomes.  He conducts workshops on 'Case Method of Teaching' and 'Case Writing'. He is an Accredited Management Teacher (AMT), certified by All India Management Association (AIMA), member of the Chartered Institute of Marketing, UK, Member of AIMA and Ph.D. in Marketing. He is trained in 'Case Method of Teaching' by Prof. Kamran Kashani, Professor of Marketing and Global Strategy, IMD Switzerland

Economics Of Household Non Market Behaviour by T Lakshmanasamy


Economics Of Household Non Market Behaviour 
by T Lakshmanasamy

PublisherBOOKWELL
Publication Year2014
ISBN-139789380574516
ISBN-109380574517
PriceRs. 1195.00
BindingHardcover
Number of Pages361 Pages
About the Book

This book analyses the economics of household behaviour with respect to non-market activities and the household decision making processes. The household engages itself in many non-market activities, apart from the income earning market activities. These non-market activities involve many inter- and intra-household relationships among the family members and with the society. The household relations are seen as a deliberate strategy designed by the household itself either for survival or for smoothing income flows and consumption streams in the face of risks and threats to normal income generating resources. Many non-market activities of the household like having more number of children, marital relations, migration and remittances, education of children and innovating agricultural production are some of the diversification assets in the household income portfolio for spreading risks. This diversification strategy insures against the risks to income flows and consumption streams, minimises the vulnerability to covariate risks and prevents the complete collapse of the family.  
Highlighting the significant contribution of education to economic growth and development, this book also discusses the issues in financing of education, the costs and pricing of education, the measurement of academic learning by students, choice and participation of women in education, educational infrastructure and the willingness to pay for education. It is observed that the mechanisms of subsidising education is a tricky issue, the finances for education are becoming inadequate and the households are willing to pay more for education as education confers substantial private and social returns to the investments.
The book is intended to be a reference material for the study on the decision making and behaviour of the household with respect to non-market activities that are economically productive. 

About the Author


Dr. T. Lakshmanasamy is a Professor in the Department of Econometrics, University of Madras since 2004. He is currently in charge of the Controller of Examinations in the University of Madras. During 2012, he was also in charge of the Director, Agro Economic Research Centre, and Head, Department of Economics in the University of Madras. Before joining the Econometrics faculty in 1990, he was a faculty at the Gokhale Institute of Politics and Economics, Pune during 1988-1990. He was awarded Masters Degree in Economics in 1982 and Doctorate degree in Econometrics in 1988 by the University of Madras. He was awarded the Rockefeller Foundation Special Post Doctoral Fellowship in 1992 and worked at the University of Southern California, Los Angeles, USA. He has visited the University of South Pacific, Suva, Fiji Islands in 2005, and was invited by the International Union for the Scientific Study of Population for the 26th International Population Conference at Marrakech, Morocco in 2009 and for the 27th International Population Conference at Busan, South Korea in 2013. His specialisations include Applied Econometrics, Population Economics, Development Economics, Economics of Human Behaviour, Economics of Education, Economics of Discrimination, Economics of Social Networks, Economics of Happiness, Behavioural Economics, and Neuroeconomics. He has undertaken major research projects on Financing of Higher Education funded by the Planning Commission, and Marriage and Age at Marriage of Females funded by the UGC. He has published three books on the Methodology of Applied Economic Research, Economics of Human Behaviour, and Population Dynamics and Human Development. He has more than 125 publications in reputed Journals and Books and presented research papers in 25 International Conferences and in more than 100 National Conferences. He has delivered lectures extensively on econometric methods and applications, development economics, economics of human behaviour and household decisions, recent developments in economic theory, and economic methodology, and has been a Resource Person for a number of Seminars and Research Methodology courses. His research works quantitatively analyse economic and social issues using a variety of econometric methods. His econometric works on discrimination and social issues, household decision making, and efficiency analysis are widely quoted.

Cases in Entrepreneurship by Harnam Singh & Amit Kumar Dwivedi & Anita Sukhwal



Cases in Entrepreneurship 
by Harnam Singh & Amit Kumar Dwivedi & Anita Sukhwal (Editors)

PublisherBOOKWELL
Publication Year2014
ISBN-139789380574493
ISBN-109380574495
Price Rs. 1250.00
BindingHardcover
Number of Pages415 Pages
About the Book -
The Society for Advancement of Villagers' Education and Rural Assistance (SAVERA) is consistently working towards the rural development and nation building. The forum encourages manifold developmental activities in the field of research. It is a consortium of professionals, research scientists, social scientists, reformists, technocrats, and agriculturists, which offers critical inputs on development of rural India. One of the objectives of SAVERA is to develop the teaching cases on entrepreneurship in Indian and global perspectives. However, 'Cases in Entrepreneurship' is an attempt to further the vision of SAVERA in the field of entrepreneurship teaching. Collectively, the book puts forward the idea of teaching cases in entrepreneurship for classroom discussion. Therefore, it becomes obligatory to produce a complete literature of cases in entrepreneurship. The present edition is a collection of scholarly written teaching cases on the various concerns of entrepreneurship.


About the Editors -
Dr. Amit Kumar Dwivedi Asst. Professor, Entrepreneurship Development Institute of India Amit Kumar Dwivedi, Ph.D.(University of Lucknow), holds post-graduation (2004) in Finance and Accounts from D. D. U. Gorakhpur University & Graduation (2002) from Osmania University, Hyderabad. Currently, he is an Assistant Professor at Entrepreneurship Development Institute of India (EDI) Gandhinagar. Prior to EDI he served Indian Institute of Management (IIM-A) Ahmadabad and Amity University Rajasthan. Dr. Dwivedi is Editor of 'Journal of Industrial and Rural Development' and Associate Editor in several Journals of National and International repute. Apart from editorial work, he has sizeable research publications (around 40) to his credit. He has contributed 2 working papers for Indian Institute of Management, Ahmadabad. Dr. Dwivedi has presented (more than 20) research papers in International and National Conferences. He has also participated in different radio-talks on rural-empowerment and entrepreneurship development at All India Radio. Dr. Dwivedi has conducted three entrepreneurship development programmes for Tata Steel Rural Development Society (TSRDS), Jamshedpur, Jharkhand and One International Programme on 'Finance For Non-Finance Executives' sponsored by Ministry of External Affairs, GoI. Dr. Dwivedi has attended 'Train the Trainer's Programme' at University of Tennessee, Knoxville, USA and he is also a National Team Member of 'Global Entrepreneurship Research Association, USA.
Dr. Harnam Singh Lecturer, Kalicharan Post Graduate College, Lucknow (India)
Dr. Anita Sukhwal Associate Professor, University of Kota, Kota, Rajasthan (India)
Harnam Singh earned PhD from University of Lucknow on “Insurance Industry in India with special reference to SBI Life Insurance Co. Ltd” in 2011. He received Post-graduate degree in Applied Economics (2007) and Business Administration in Finance Management (2011) from UPRTOU, Allahabad. Having 7 National and International Publications and Presented 9 Research Papers in International and 17 in National Conferences. Attended Faculty Development Programs and National Workshops at reputed institutions like IIM Ahmadabad and University of Lucknow. Dr. Singh Conducted several Research Trainings on Women Empowerment and Rural Development and also associated as Executive Committee Member in various National Level NGOs like, SAVERA, Sumangalam, Karttavya Foundation etc. Apart from research and trainings, he is also a financial consultant to Securities and Exchange Board of India(SEBI) and a freelance writer for periodicals. Currently, he is working on a Lecturer at Kalicharan P.G. College, Lucknow at University of Lucknow.

Anita Sukhwal, is designated as Associate at University of Kota, Kota. Before Joining University of Kota, Dr. Sukhwal was worked as Professor, Pacific University, Udaipur and Head of the ICFAI institute, Udaipur as the Vice-Principal. She got the Doctoral degree in Marketing - Business Strategy from Faculty of Management Studies, Udaipur. She is a Consultant to Renowned Marketing Research Company, Ogilvy and Mather- Mumbai. Dr. Anita was awarded the Duke of Edenburg award for N.C.C from British Council, England and Maharana Foundation Award for Best Contribution in N.C.C by Menaka Gandhi (1997). Dr. Sukhwal has more than 15 Years of Academic, Administrative Experience. Her Professional Experience includes Trainings and MDPs in Corporate. With a Degree of MBA (Marketing) and M.Com (Business Administration) to her credit, She is a Master in RDBMS and Oracle. She has written more than 9 Research Papers in ISSN numbered Journals and has presented Papers in more than 5 International and 8 National Conferences which include papers presented in Oxford University, London and IIM-Ahmedabad.

Emerging Issues in Gerontology Relevance and Possibilities by Tattwamasi Paltasingh


Emerging Issues in Gerontology Relevance and Possibilities 
by Tattwamasi Paltasingh


PublisherBookwell
Publication Year2014
ISBN-139789380574523
ISBN-109380574525
Price Rs. 1195.00
BindingHardcover
Number of Pages340 Pages

About the Book :-
Present demographic trends have influenced the micro and macro socio-economic and development structure. There is an emerging need to pay greater attention to issues related to Gerontology in order to ensure quality of life with dignity to the elderly. This book is a modest attempt to put together different innovative ideas & academic initiatives from national & international front. The book explores some important issues for older people and aims to provide new thinking towards the ground reality that today's elderly confront. Four major themes i.e. Geriatric Health and Perspectives; Gender& Ageing; Geriatric Care &Intervention; Social Security & Policies for Senior Citizens are covered in the book. The sections are not exclusive compartmentalization; there are connections in expression of ideas depicted by the scholars from India and abroad towards better understanding of  healthy and positive ageing. The book would  be useful for scholars, practitioners, researchers, policy makers, members of civil society, students and those who are interested in the area of gerontology. It is expected that the book can enrich  the applied as well as theoretical knowledge base and open up new avenues for the senior citizens.


About the author :-
Dr. Tattwamasi Paltasingh is working as Associate Professor at Sardar Patel Institute of Economic and Social Research (SPIESR), Ahmedabad. She has obtained her doctorate degree in the area of Development Studies from Tata Institute of Social Sciences (TISS), Mumbai with a Research Fellowship from UGC. A former faculty member at TISS, Mumbai and Entrepreneurship Development Institute of India (EDII), Ahmedabad- has extensive experience in research, teaching and training. She has carried out several research projects related to Elementary Education, Higher Education, Social Sector Development, Gender Studies, Gerontology, Evaluation and Policy Studies. At present she is holding many responsible positions at state & national level. She was core committee member to develop tools & indicators for development sectors at the National level assigned by Ministry of Human Resource Development, Government of India. She is at present the member of Programme Approval Board for SSA and MDM, member of Executive Committee for SSA and the member of Joint Review Mission (JRM) for MDM. Dr. Paltasingh has published papers in reputed journals. She has been a visiting faculty to many prestigious academic institutions of the country.


Dr. Renu Tyagi is working as Academic Associate at SPIESR, Ahmedabad. She has obtained her doctorate degree from the Department of Anthropology, University of Delhi and received Post-Doctoral Fellowship from DST & CSIR, Delhi in the field of Gerontology. She has actively contributed in the field of Applied Anthropology and Ageing Studies at National and International level. She is a recipient of Dr. Wadsworth Fellowship during 2007. She has worked in the field of 'Geriatric Care' in the Ministry of Social Justice and Empowerment, Government of India. She has many research papers in national & international academic journals to her credit. She is sensitive towards ageing issues.